STORY STRATEGIST
Hey!
I make a living telling stories, and I have come to believe most brand stories are told the wrong way around.
Companies lead with the brand and bury the people. I do the opposite. The decision, the doubt, the room where someone argued for the harder path, that is where the story lives. The brand is just what it left behind.
That belief shapes everything I do. On The Story Behind, I sit with senior leaders and trace a single decision back to the human reasons behind it. The aim is never to flatter a brand. It is to understand it.
I serve as Chair of the Young Indians (Yi) Noida Chapter for 2026, part of the Confederation of Indian Industry, where the work is about giving the next generation of leaders a stage and a voice.
Ravneet is the founder of French Fries Films, a brand storytelling and video production studio.
The Show
The Story Behind is a long-form interview show about how category-defining brands actually get built. Most interviews stop at the press release. This one starts where the real story does: the decision someone made when the safe move was obvious, and the reason they made a different one. No surface-level PR. Just the desire, the conflict, and the call that changed things.
Testimonials
Journal
This is a conversation, not an interrogation. I do not send questions in advance. Before we record, we agree on a few broad themes worth exploring, and then we talk. The good moments tend to arrive when neither of us planned them. If there is a decision in your work that most people would not have made, I would like to hear the reasoning behind it.
I am most active on YouTube and Instagram, where conversations and writing go up first.